We are looking for a talented Public Relations Lead to join our team. As a Public Relations Lead, you will be responsible to develop and execute comprehensive, innovative, and effective PR activities. You will play an important role in shaping the brand's missions and products. Besides, this role is expected to work independently and/or with a team.

What will you do:

• Being the guardian of brand reputation.

• Developing and executing strategic and creative public relations/communications strategies.

• Crafting compelling messages and communicating them effectively.

• Securing media coverage and managing media relationships.

• Being a team player and collaborating with related teams to ensure robust and consistent messages are applied thoroughly on specific channels.

• Optimizing other teams’ needs into exceptional brand messages.

• Driving and executing press release development as well as other related communication materials.

• Monitoring and analyzing media coverage, brand sentiment, share of voice, and all other PR-related metrics.

• Being proactive in identifying threats, risks, and opportunities. This includes but not limited to mitigating the possible risks, preparing contingency and optimization plan.

What we are looking for:

• At least 3 years of experience in PR and related fields.

• Understand communication strategies and existing channels to explore.

• Proven experience in securing media coverage and developing effective PR strategies.

• A strong storyteller who can create a strategic narrative.

• Have an analytical mindset and proven experience in collecting and analyzing PR-related data.

• Excellent communication and interpersonal skills.

• A self-motivated and solution-oriented individual with high initiative.

• Strong project management skills.

• Would be a plus if have experience in market research and event management.

• Growth mindset, challenging status quo to find new solutions and out-of-the-box ideas.