Mattel, Inc. engages in the ownership of children's and family entertainment franchises. The company is headquartered in El Segundo, California and currently employs 34,000 full-time employees.  The firm's operating segments include North America and International. The North America segment markets and sells toys and consumer products in the United States and Canada. Products marketed and sold by the International segment are generally the same as those marketed and sold by the North America segment, although some are developed or adapted for particular international markets. Its franchise brands include Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, and Polly Pocket, as well as other popular properties that it owns or licensed in partnership with global entertainment companies. Its offerings include toys, content, consumer products, digital and live experiences. The Company’s products are sold directly to consumers through its e-commerce platform and various third-party e-commerce channels.

Mattel, Inc. terlibat dalam kepemilikan waralaba hiburan anak-anak dan keluarga. Perusahaan ini memiliki kantor pusat di El Segundo, California dan saat ini mempekerjakan 34.000 karyawan penuh waktu. Segmen operasi perusahaan mencakup Amerika Utara dan Internasional. Segmen Amerika Utara memasarkan dan menjual mainan serta produk konsumen di Amerika Serikat dan Kanada. Produk yang dipasarkan dan dijual oleh segmen Internasional umumnya sama dengan yang dipasarkan dan dijual oleh segmen Amerika Utara, meskipun beberapa dikembangkan atau disesuaikan untuk pasar internasional tertentu. Merek waralabanya meliputi Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO, Masters of the Universe, Matchbox, Monster High, MEGA, dan Polly Pocket, serta properti populer lainnya yang dimiliki atau dilisensikan dalam kemitraan dengan perusahaan hiburan global. Penawarannya mencakup mainan, konten, produk konsumen, pengalaman digital dan langsung. Produk perusahaan dijual langsung kepada konsumen melalui platform e-commerce dan berbagai saluran e-commerce pihak ketiga.

Tentang Mattel

Statistik Kunci