We are seeking an experienced SEO & ASO Specialist to join our growing team. The SEO & ASO Specialist will be responsible for managing and implementing ASO and SEO strategies to get more organic traffic and conversion, help to build more awareness and credibility about the brand.

What will you do:

• Optimize traffic and organic conversion growth.

• Conduct keyword research and analysis to identify opportunities for improving website and app store visibility.

• Develop and implement on-page and off-page optimization strategies to improve website and app store rankings.

• Monitor and report on website and app store performance, including traffic, rankings, and conversion rates.

• Identify and troubleshoot technical issues related to SEO and ASO, such as crawl errors and mobile usability issues.

• Collaborate with relevant teams (including but not limited to graphic designers, copywriters, and developers) to ensure that website and app content is optimized for search engines and app stores.

• Stay up-to-date with industry trends and best practices in SEO and ASO.

• Provide recommendations for improving website and app store user experience, based on data analysis.

• Collaborate with marketing and other teams such as design team to integrate SEO and ASO strategies into overall marketing efforts.

• Collaborate with other websites to add our blogs and increase traffic.

• Work with our content creators on blogs focusing on key keywords.

What we are looking for:

• Minimum 3 years of SEO experience; ASO experience is a big plus

• Experience with SEO and/or ASO tools such as Google Analytics, Google Search Console, Google Play Console, App Store Connect, SensorTower, SEMrush, Ahrefs, AppTweak and such tools.

• Strong analytical skills and experience with data analysis and reporting.

• Excellent written and verbal communication skills.

• Strong project management and collaboration skills.

• Knowledge of HTML, CSS, and JavaScript, and crypto is a plus.

• Self-motivated, independent, and a strong team player.

• Growth mindset, challenging status quo to find new solutions and out-of-the-box ideas.