We are seeking a dynamic and experienced CRM Specialist to join our team. In this role, you will be responsible for managing our customer relationship management systems, developing data-driven insights, and implementing strategies to enhance our customer engagement and retention.

What will you do:

• Develop and execute CRM strategies to maximize customer retention and increase GTV.

• Manage and maintain the CRM database, ensuring data accuracy and integrity.

• Segment customer data to create targeted marketing campaigns and personalized messaging.

• Collaborate with cross-functional teams including but not limited to marketing, sales, and IT teams to ensure CRM strategies align with business goals.

• Implement automated marketing campaigns and customer journeys using CRM tools (e.g., Moengage, CleverTap, etc)

• Conduct regular analysis of CRM data to identify trends and insights, and make data-driven recommendations for optimization.

• Develop and maintain event trackers with Product team to ensure accurate targeting.

What we are looking for:

• 3-5 years of experience in CRM management, a background in finance is a plus.

• Proficiency in data analytics and the ability to interpret complex data sets.

• Experience in investing in either crypto assets or stocks.

• Strong understanding of CRM software and tools, such as MoEngage.

• Strong communication and interpersonal skills.

• Detail-oriented with excellent organizational abilities.

• Ability to work in a fast-paced, dynamic environment.