Levi Strauss

Levi Strauss & Co. engages in the design, marketing, and sale of apparel products. The company is headquartered in San Francisco, California and currently employs 19,000 full-time employees. The company went IPO on 2019-03-21. The firm designs and markets jeans, casual wear and related accessories for men, women and children under the Levi's, Levi Strauss Signature, and Beyond Yoga brands. The firm operates through three geographical segments: Americas, Europe and Asia. The company designs, markets and sells directly or through third parties and licensees’ products that include jeans, casual and dress pants, activewear, tops, shorts, skirts, dresses, jackets and related accessories for men, women and children around the world. Its products are sold in approximately 120 countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint of approximately 3,300 retail stores and shop-in shops. Outside the United States, department stores, specialty retailers, franchised or other brand-dedicated stores and shop-in-shops have traditionally been its primary distribution channels.

Levi Strauss & Co. terlibat dalam desain, pemasaran, dan penjualan produk pakaian. Perusahaan ini berkantor pusat di San Francisco, California dan saat ini mempekerjakan 19.000 karyawan penuh waktu. Perusahaan ini melakukan penawaran umum perdana (IPO) pada 21 Maret 2019. Perusahaan mendesain dan memasarkan jeans, pakaian santai, dan aksesori terkait untuk pria, wanita, dan anak-anak di bawah merek Levi's, Levi Strauss Signature, dan Beyond Yoga. Perusahaan beroperasi melalui tiga segmen geografis: Amerika, Eropa, dan Asia. Perusahaan mendesain, memasarkan, dan menjual langsung atau melalui pihak ketiga dan produk pemegang lisensi yang mencakup jeans, celana santai dan pesta, pakaian olahraga, atasan, celana pendek, rok, gaun, jaket, dan aksesori terkait untuk pria, wanita, dan anak-anak di seluruh dunia. Produk-produk ini dijual di sekitar 120 negara di seluruh dunia melalui kombinasi pengecer jaringan, department store, situs online, dan jejak global sekitar 3.300 toko ritel dan shop-in-shop. Di luar Amerika Serikat, department store, pengecer spesialis, toko waralaba atau toko yang didedikasikan untuk merek lainnya dan shop-in-shop secara tradisional telah menjadi saluran distribusi utamanya.

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