The Trade Desk, Inc. engages in the provision of a self-service and cloud-based ad-buying platform. The company is headquartered in Ventura, California and currently employs 3,522 full-time employees. The company went IPO on 2016-09-21. The firm offers a self-service, cloud-based ad-buying platform that empowers its clients to plan, manage, optimize and measure more expressive data-driven digital advertising campaigns. Its platform allows clients to execute integrated campaigns across ad formats and channels, including connected television (CTV) and other video, display, audio, and native, on a multitude of devices, such as televisions, streaming devices, mobile devices, computers and digital-out-of-home devices. Its platform’s integrations with inventory, publisher and data partners provide ad buyers reach and decisioning capabilities, and its enterprise application programming interfaces (APIs) enable its clients to customize and expand platform functionality. Its platform provides auto-optimization features that allow buyers to automate their campaigns and support them with computer-generated modeling and decision-making.

The Trade Desk, Inc. terlibat dalam penyediaan platform pembelian iklan berbasis cloud dan self-service. Perusahaan memiliki kantor pusat di Ventura, California dan saat ini mempekerjakan 3,522 karyawan penuh waktu. Perusahaan ini go public pada 21 September 2016. Perusahaan menawarkan platform pembelian iklan berbasis cloud dan self-service yang memberdayakan kliennya untuk merencanakan, mengelola, mengoptimalkan, dan mengukur kampanye iklan digital yang lebih ekspresif berbasis data. Platformnya memungkinkan klien untuk menjalankan kampanye terintegrasi di berbagai format dan saluran iklan, termasuk televisi terhubung (CTV) dan video lainnya, tampilan, audio, serta iklan mandiri, di berbagai perangkat seperti televisi, perangkat streaming, perangkat seluler, komputer, dan perangkat digital out-of-home. Integrasi platformnya dengan mitra inventaris, penerbit, dan data memberikan jangkauan dan kemampuan pengambilan keputusan bagi pembeli iklan, dan antarmuka pemrograman aplikasi perusahaan (API) memungkinkannya untuk menyesuaikan dan memperluas fungsionalitas platform. Platformnya menyediakan fitur auto-optimisasi yang memungkinkan pembeli untuk mengotomatisasi kampanye mereka dan mendukung mereka dengan pemodelan dan pengambilan keputusan yang dihasilkan komputer.

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