Under Armour

Under Armour, Inc. engages in the development, marketing, and distribution of branded performance apparel, footwear, and accessories for men, women, and youth. Its primary business operates in four geographic segments: North America, comprising the United States and Canada, Europe, the Middle East and Africa (EMEA), Asia-Pacific, and Latin America. Its apparel comes in three primary fit types: compression (tight fit), fitted (athletic fit) and loose (relaxed fit). Its footwear includes products for running, training, basketball, cleated sports, recovery and outdoor applications, as well as casual use. Its accessories primarily include athletic performance gloves, bags, headwear and socks. The company sells its apparel, footwear and accessories in North America through wholesale and direct-to-consumer channels. The company sells its apparel, footwear and accessories in EMEA primarily through wholesale customers and independent distributors, along with e-commerce Websites and brand and factory house stores.

Under Armour, Inc. terlibat dalam pengembangan, pemasaran, dan distribusi pakaian kinerja bermerek, alas kaki, dan aksesori untuk pria, wanita, dan anak-anak. Bisnis utamanya beroperasi di empat segmen geografis: Amerika Utara, yang mencakup Amerika Serikat dan Kanada, Eropa, Timur Tengah dan Afrika (EMEA), Asia-Pasifik, dan Amerika Latin. Pakaian mereka hadir dalam tiga jenis ukuran utama: kompresi (ukuran ketat), fitted (ukuran atletis) dan longgar (ukuran santai). Alas kaki mereka mencakup produk untuk lari, pelatihan, basket, olahraga bertumit, pemulihan dan aplikasi luar ruangan, serta penggunaan kasual. Aksesori mereka umumnya mencakup sarung tangan kinerja atletik, tas, topi, dan kaus kaki. Perusahaan menjual pakaian, alas kaki, dan aksesori di Amerika Utara melalui saluran grosir dan langsung kepada konsumen. Perusahaan menjual pakaian, alas kaki, dan aksesori di EMEA terutama melalui pelanggan grosir dan distributor independen, serta melalui situs web e-commerce dan toko merek serta pabrik.

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